Nike commercial

I LOVEEE this commercial. Nike did a great job of selling Sparq Training. Elite athletes and young kids combine in the commercial to make it appeal to a larger audience.

Market Growth Strategies

This week in class we talked about market growth strategies. This includes market development in which a generic product is offered and tailored specifically to a geographic market or market segment. In Pullman this is found quite often with normal products specifically tailored to Washington State University and the cougar mascot. For example,
Cougar Rain, Talking Rain water

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Brands before 8 am

During the first week of class we discussed brands. Our daily lives are surrounded by brands and many of them we are very loyal to. For example, in the morning the first thing I do is turn off my cell phone alarm. My cell phone is a Samsung. Then I brush my teeth with my Oral B electronic toothbrush and Colgate toothpaste. More brands I see every morning are Life cereal (a large majority of the time), Covergirl makeup (I buy it religiously), Treseme shampoo and conditioner, Secret deoderant, and on a number of days when I'm having a rough time waking up Starbucks coffee (even if I make coffee at home, it is Starbucks coffee beans!).