When I was home for spring break I got to attend the Sounders FC home opener. Having been a soccer player all my life, and lived in Seattle all my life, I have to say that the kind of support Seattle showed to soccer was long awaited. I read this article about the marketing tactics the Sounders management has used to increase support and ticket sales for the brand new MLS team. My dad and I also discussed their approach to bringing "The World's game to Seattle" and how they have done a great job with making the Sounders name known to the community.
http://seattletimes.nwsource.com/html/sounders/2008876913_sounders18.html
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