Sunday, March 22, 2009

Twitter

Honestly, I don't really get it. I get the idea of it and everything, but I don't know why people feel it is necessary to update people on your every move.

However, I do think that since the number of users has increased by 900% (according to Mike Blaney's blog - http://themarketingguy.wordpress.com/2009/03/30/marketing-with-twitter/) in the last year the potential for using twitter as a citizen news source or for marketing is huge. In some of my communications classes we have discussed the use of twitter for citizen news reporting and people can give details about breaking news as they are experiencing it. Many online newspapers have their reporters and average citizens giving up to minute details through the use of twitter.

As for marketing, word of mouth marketing and creating buzz about a brand could reach millions of people through the use of twitter. Plus the amount of celebrities now using twitter and being read on twitter creates another way for marketers to ensure that their brand's name gets out there in the public eye. Sean "Diddy" Combs is a perfect example of incessant advertising of his own brands and publicity of the bands on his record label.

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