YouTube has become one of the biggest places to find viral marketing. People post their videos and get millions of hits and everyone tells their friends and they tell their friends and soon enough it is on national television.
One of my favorite viral videos lately started out on TV but I can't stop watching it. On Rob Dyrdek's Fantasy Factory on MTV, Carl's Jr. had Rob create two viral videos to promote their restaurant and in turn they would fund his construction of a new skatepark in LA. The video featuring Happy Star is one of the funniest things I have seen in a while. Rob puts on the Happy Star costume (Carls Jr.'s mascot) and skateboards around doing all the crazy things Rob is known for then he falls off of the zipline and hits his head. They zoom in when he is taking off the costume and says "Happy Star saved my life". It is very smart of Carl's Jr. to seek the help of Rob Dyrdek because he is very popular in a different target market than what Carl's Jr. probably has catered to before and Rob can reach out to a large amount of people through his national televison show.
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